070 Shake is Fighting For Herself ~ "Glitter" EP Review
By: Lauren Royer
The first time I heard 070 Shake (New Jersey) was on a track called "Sunday Night" and my mind has been deeply haunted by her voice ever since. Raw, soulful, modern, and heavy are not typically used to describe a female's voice, but she's got it going for her hard. 'Glitter' is her first solo project, which follows after more than several singles. For an emerging artist, those singles have major players in hiphop attached to them including a sign on of Def Jam's Getting Out Our Dream label and my personal favorite, a collab with Lil Yachty 'Rewind'. Did I mention dis chick is 20 years old? Described as a rapper but already carving out something of her own, rapping/singing/song writing- She's an artist.
Shake is next up in hiphop and 'Glitter' is without a doubt an introduction to her gritty misunderstood soul. On her opening track "I Laugh When I'm With Friends But Sad When I'm Alone" she gives a very real peak into her head and the state of the youngins with lyrics like "I got myself out there single handedly, and we do what we do because if we don't understand the consequences of every step we ever take is wrong how could we ever see the mess? And it's not just you and me, the entire youth is depressed" but she follows it up with some powerful inspiration "only we control the storms, because we are the weather... we are the light, we are the world, we are love, we gotta fight for ourselves because no one's gonna, no one's gonna" which leads into some low key jazzy instrumentals while she lays down her smoky vocals over it.
While this EP is not my favorite work of Shake's, I'm incredibly stoked to see where her career goes. With such a memorable sound, swaggy confidence, and her mission of love and art... she's headed on a truly vibrant path. My favorite track on the EP features another 070 member Phi- whose bars bring an extra level of heat to the project. Remembering this is meant to be a solo breakaway project, he adds just a hint of diversity to what becomes just a tiny bit repetitive across the board. The repetitiveness is subtle though, what you hear is truly a new sound, I'd actually consider this to be an establishing of her style. Also, lyrics are SOLID across the entire project and she tackles some heavy shit with a heavy grace only a bold woman could. I could lost in her voice for days. *sigh* I may have been pulled into the depths by a modern-ass siren.